A destination film and media package for Visit Tucson showcasing Saguaro National Park.
The Ask
Visit Tucson wanted to showcase the outdoor adventure possibilities within Saguaro National Park and position the city as a legitimate outdoor destination, not just a winter golf retreat.
The Solution
We produced a short film and comprehensive media package that reframed Tucson as an adventure destination. Visit Tucson uses the assets across marketing channels to promote the city to outdoor-focused travelers and residents alike.
Production Stills