The top-performing travel ad on Google in 2021, beating Marriott, Alaska Airlines, and Kayak.
The Ask
Visit Utah wanted to position the Ashley National Forest as an alternative destination as crowds at the state's five national parks approached unsustainable levels.
The Solution
We produced a cinematic short film that became the top-performing travel ad on Google in 2021, outperforming campaigns from Marriott, Alaska Airlines, and Kayak. The film turned an obscure national forest into a recognized destination and validated Utah's strategy of diversifying visitor traffic.
Production Stills
