The top-performing travel ad on Google in 2021, beating Marriott, Alaska Airlines, and Kayak.
The Ask
Visit Utah wanted to position the Ashley National Forest as an alternative destination as crowds at the state's five national parks approached unsustainable levels.
The Solution
We produced a cinematic short film that became the top-performing travel ad on Google in 2021, outperforming campaigns from Marriott, Alaska Airlines, and Kayak. The film turned an obscure national forest into a recognized destination and validated Utah's strategy of diversifying visitor traffic.
The Results
Ranked #1 travel ad on Google in 2021, outperforming Marriott, Alaska Airlines, and Kayak. The film continues to drive organic search traffic for Visit Utah.
Want results like this?
We produce films for tourism boards, federal agencies, and outdoor brands across the country.
