A responsible recreation campaign for Visit Bend and the US Forest Service.
The Ask
Visit Bend and the US Forest Service needed to promote responsible recreation on the Deschutes National Forest, which was seeing a massive spike in use as Bend's population boomed.
The Solution
We brought both agencies together for a production that balanced promoting the Deschutes as a destination with messaging around responsible use. The resulting film and media assets served both organizations' goals and became a model for similar tourism-agency collaborations.
Production Stills
