A viral film that introduced one of America's least-visited national parks to millions.
The Ask
The Voyageurs Conservancy wanted to build awareness for Voyageurs National Park as a world-class destination. Due to its remote location in northern Minnesota, the park received a fraction of the visitation of comparable destinations.
The Solution
We produced a cinematic short film that went viral, reaching millions of viewers and winning multiple awards. The film fundamentally changed the visibility of Voyageurs as a travel destination and remains the most-watched piece of content about the park online.
Production Stills