A comprehensive media package for a lesser-known national forest.
The Ask
Visit Montana needed to drive visitation beyond Glacier and Yellowstone. The Helena-Lewis & Clark National Forest had no modern visual assets and virtually zero awareness as a travel destination.
The Solution
We produced a cinematic short film and full media package showcasing the forest as a genuine alternative to the state's overcrowded parks. The campaign gave Visit Montana a library of broadcast-ready assets they continue to use across digital and print channels.
Production Stills
